01
Strategy and planning
- Channel and budget allocation per programme and cohort launch
- Creative strategy, messaging frameworks, and audience segmentation
- Analytics setup and conversion tracking implementation
Digital MarketingPerformance marketing designed for education growthMarketing that converts learnersstarting in weeks, not months.
Campaign planning, channel management, creative production, and weekly reporting so you can grow your programme enrolments efficiently without assembling a full in-house marketing operation. We function as an embedded growth team rather than an external agency.
- All channels
- Meta, Google, organic, email, and programmatic
- Weekly reports
- Performance updates with prioritised next actions
- CAC-first
- Spend tied to cost per lead and cost per conversion
- Creative included
- Ad visuals, copy, and landing pages in scope
Digital Marketing
“EdTech growth requires understanding both performance marketing and how learners make decisions. Most agencies do one or the other, not both.”
Sound familiar?
The problems we help you solve
Most businesses that come to us are dealing with one or more of these situations. If any of these sound familiar, you are in the right place.
You are spending on Meta and Google ads but cannot tell which campaigns are generating enrolments
Most Indian education businesses run paid campaigns without proper conversion tracking. Leads come in but there is no way to connect them to specific campaigns, creatives, or audience segments. Spend decisions are made on incomplete data, which means budget is consistently wasted on what does not work.
Your cost per lead is high and most leads do not convert to paid enrolments
Without structured audience testing, creative iteration, and landing page optimisation, cost per lead stays stubbornly high. Improving it requires a systematic approach to finding the right message for the right audience, which most small teams do not have the bandwidth to run properly.
Your creatives look generic and disappear into a crowded feed of EdTech ads
Indian learners see dozens of education ads every day. A generic banner with a course logo and a discount offer is invisible. Converting requires creatives that speak specifically to a learner's goal and outcomes, and most companies do not have the creative strategy or production capacity to produce that consistently.
You have no WhatsApp nurture strategy and leads that do not convert immediately go cold
WhatsApp is the primary communication channel for most Indian learners. Without a structured WhatsApp follow-up sequence alongside email and retargeting, leads that do not enrol within the first 48 hours are effectively lost. This wastes a significant portion of what you spent to acquire them.
We handle all of this so you do not have to build the internal capacity yourself.
Outcomes
What working with us actually delivers
A channel strategy grounded in your specific programme economics
We build a channel and budget plan based on your programmes, learner profiles, price points, and enrolment timelines. This means you invest in channels and audience segments with a realistic path to conversion, not just the ones with the highest traffic volume. We revisit the strategy each month based on what the data tells us is actually working and what needs to change.
Creative that speaks to how learners make enrolment decisions
Effective EdTech advertising requires messaging that speaks to a learner's goal, not just their interest in a subject. We develop ad copy, visuals, and landing page content that maps to the specific decision your prospective learner is weighing. Iteration is built into our process so we improve based on performance data rather than creative opinions alone.
Reporting that tells you what to do next, not just what happened
Every week you receive a performance report with spend, results, conversion metrics, and clear recommended next actions from our team. We track metrics that matter to your business, primarily cost per lead and cost per enrolment, rather than impressions and reach figures that do not translate to revenue. When something is not working, we say so and we adjust quickly.
Scope of work
Everything included in this engagement
A clear picture of what we own and deliver, so there are no surprises after the work begins.
02
Campaign execution
- Paid campaign creation and ongoing management across platforms
- Landing page collaboration and conversion rate improvement
- Iterative creative and audience testing with structured learning
03
Reporting and insights
- Weekly performance snapshots with prioritised next actions
- Insight sharing with sales and product teams where relevant
- Documentation of learnings for each campaign cycle
The process
From first conversation to live delivery
A clear, repeatable path. No long procurement cycles or months of onboarding before you see results.
- Step 01
We audit your current marketing and align on goals
We start by reviewing your existing campaigns, conversion data, and programme economics. We identify what is working, what is costing money without returning it, and what is missing. From there we align on goals, channels, and the metrics that will define success.
- Step 02
We launch campaigns and iterate toward performance
We set up or take over campaigns across your target channels, launch creative, and begin the iteration process. The first few weeks are about learning what your audience responds to. The following weeks are about scaling what works and cutting what does not.
- Step 03
We report weekly and optimise continuously
You receive a weekly report with performance data and a recommended focus for the following week. We do not wait for a monthly review to make changes. When data suggests something needs to shift, we make the adjustment and document the decision.
Who this is built for
The roles we work with most
People who get the most value share a common challenge: clear outcomes in mind but limited capacity to execute reliably.
Talk to us- 01
Growth Leads at EdTech Companies
You are accountable for enrolment numbers and cost per acquisition and you need an execution partner who can move at the pace your business requires. We partner as an embedded growth team, owning campaign execution and optimisation while you focus on strategy, product positioning, and business goals.
- 02
Founders Running Marketing with a Small Team
Marketing is not getting the attention it deserves because too many things are competing for your time. We take over execution and reporting so you can show up at leadership and investor reviews with data-backed performance updates rather than updates based on gut instinct.
- 03
Programme Marketing Teams Launching New Cohorts
You have a new cohort or programme to launch with a short runway to generate demand. We move quickly from brief to campaign, with creative production and channel setup ready from day one rather than requiring a long onboarding and planning phase.
Honest assessment
When this engagement works best
We believe clarity about fit matters more from the start than discovering a mismatch months in.
Strong fit
- You have clear outcomes but limited capacity to execute day-to-day work reliably.
- You want a partner who owns operations, not just advises on what to do.
- You value predictable weekly reporting and one accountable point of contact.
- You are comfortable with an iterative model where both sides improve over time.
Worth knowing
- If you need one-off freelancers for narrow tasks, a managed model may not match.
- Without a clear internal owner for decisions, delivery quality is hard to sustain.
- If you plan to hire a large in-house team immediately, a hybrid transition may fit better.
- We find it most useful to scope together before proposing when requirements are undefined.
Common questions
Frequently asked questions
If your question is not answered here, reach out and we will respond the same day.
Ask a questionDigital Marketing
Ready to build a growth engine that converts?
Tell us your programmes, current challenges, and growth goals. We will propose a performance marketing plan with a clear path to improved enrolment costs.